The Privacy Revolution in Digital Marketing
2023: The Toughest Year Yet
From June 2023 the analytics & digital marketing landscape is going to see major changes. As concerns over user privacy & data protection continue to grow, the age of cookie-based digital marketing is coming to an end.
Why? Browsers blocking cookies & personal data are disrupting the industry, Tech giants are being fined for ads that misuse personal data, & Google Analytics Universal is closing due to concerns surrounding illegally obtained data.
What This Means for You
Marketers Will Struggle to Maintain Conversions
- Revenue Loss: E-commerce sites using retargeting will lose 25-30% revenue by Dec. 2023.
- Data Loss: Site owners have already lost up to 50% of data, & by year-end, 85% of cookie-based data & old/illegal methods will be gone.
- Features Loss: Third-party retargeting features, like Recommended Products & Abandoned Cart, will cease to function.
Why Web2 is Failing
- Administration login systems are vulnerable to cyber-attacks.
- Sharing user data without control & using tracking tools pose legal risks.
- There are few first-party-based personal data collection & storage platforms, as well as privacy-by-design consent solutions.
- Missing data & regulatory changes hinder digital marketing efforts.
- The lack of a new compliant ID to replace the cookie in Digital Marketing.
R Digital offers privacy & compliance solutions for WordPress, Joomla & WooCommerce users to address these challenges.
Onboarding key stakeholders ready to evolve your business process.
We'll carefully analyze your needs & adjust the framework to minimize marketing strategy risks.
160, 50 or 20 staff hours per month from our experts to extend your team at a fixed cost.
We replace Google Analytics to prioritize privacy & keep your business GDPR & CCPA compliant.
The focus from here is on adding advanced security measures.
Our S.M.I.L.E Partnership model
consists of 3 main elements
How we pledge to work with you
- Analysis of data structure & current & future needs
- Identification of the ideal digital solution technology
- Mapping out the required steps & processes
- Extensive focus on teamwork & process through facilitation
- Increased levels of support, training & staff access
- Digital transformation & onboarding of all key stakeholders
Our core areas of expertise
- 1st party privacy-first technology
- Customer experience focussed
- Pretargeting capabilities
- Prediction & personalization
- Web 2+3, blockchain & marketing
- Seamless integrations across all AesirX solutions
How we pledge to work with you
- Web2 Innovation
- Web3 & Blockchain
- Marketing Technology
- Game Development
- Technical Advisory / Remote CTO Function
What we do
At R Digital, we provide complete digital marketing
services using the most advanced technology.
- Website Development
- Social Media Automation Software
- Single Sign On
- E-commerce & Product Information Management
- Custom CRM Solutions
- XR Metaverse Platform Solutions
- Web3 Development & Innovative Tools
- Global Content Marketing (multi-language)
- Unity Game Development